Big data analytics & Artificial Intelligence for Consumer Profiling in Pakistan

Principal Investigator’s Organization (PIO):

Techlets Pvt. Ltd, Islamabad

Principal Investigator (PI):

Mr. Muhammad Ahsan Tahir


This project aimed to develop a comprehensive user profiles to help businesses improve the allocation of their limited marketing budgets or other resources and enhance the overall returns on their spending or investment by building Pakistan’s first cloud-based Big Data and Artificial Intelligence SaaS (software as a service). Precisely, it was a smart Artificial Intelligence/Data Science MarTech platform to help businesses effectively engage with potential targets by mining multi-dimensional consumer matrices real-time.